Levi's Keep It Loose Campaign with ROSÉ and Shai Gilgeous-Alexander
Levi's has launched its latest Keep It Loose campaign, featuring global pop icon ROSÉ and basketball superstar Shai Gilgeous-Alexander. The campaign presents a looser take on prep, spotlighting the brand's relaxed-fit denim lineup. Shoppers can find the collection at Levi's on level 1, units -06 to 08 at Tampines Mall.
ROSÉ Styles the Loose Boot and Loose Taper Jeans
ROSÉ fronts the campaign wearing the Loose Boot and Loose Taper jeans, two of Levi's key relaxed silhouettes. Shai Gilgeous-Alexander appears in the Baggy Barrel and the 501 Loose jeans, reinforcing the brand's push toward looser, prep-inspired styling. The campaign positions these fits as the centerpiece of Levi's current denim offering.
Shoppers can visit Levi's at Tampines Mall, level 1, units -06 to 08, to explore the Keep It Loose collection.