Job Responsibilities:

Develop and execute comprehensive Google Ads strategies to drive traffic, leads, and conversions.
Conduct keyword research and optimize ad copy to improve campaign performance.
Monitor and analyze campaign performance metrics, providing regular reports and actionable insights.
Manage and optimize PPC campaigns, including bid adjustments, budget allocation, and ad placement.
Researching and identifying potential leads through various sources such as databases, Linkedin, and industry directories.
Work closely with the sales team to ensure alignment between marketing and sales goals and to optimize lead conversion.
Develop and implement inbound marketing strategies to attract potential customers through high-quality content, including blog posts, monthly newsletters, and social media posts (Linkedin & Instagram)
Create and manage email marketing campaigns, including automated workflows, to nurture leads through the sales funnel.
Managing and optimizing a company’s website as a core part of the digital marketing strategy.
Support the company’s expansion into new markets by localizing content and campaigns for cultural relevance and regulatory compliance.
Other ad-hoc marketing duties as needed.

Qualifications:

3 years of B2B marketing experience, with a focus on lead-generation activities
Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Odoo)
Advanced knowledge of web analytics platforms (e.g., Google Analytics, etc)

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume

We regret that only shortlisted candidates will be contacted.

NG JYA YEE (R23119014)
EA Recruitment Pte Ltd
EA License No: 21C0492

Senior Marketing Executive (Lead Generation / Market Expansion / SEO optimization)

Job Description