Content Marketing Executive

Content Marketing Executive

Established in 1991, Overseas Family School (OFS) is a pre-K to Grade 12 international school in Singapore offering IB Diploma and accredited by Western Association of Schools and Colleges (WASC). We are proud educators offering a world-class education informed by a global perspective. We provide a well-rounded education to students of expatriate families from more than 60 countries, and supported by staff members from some 35 countries.

We are seeking a Content Marketing Executive who is storyteller at heart. Someone who is able to captivate the audience, communicate our brand’s value proposition and drive growth.

Responsibilities:

• Create compelling and engaging website copy and social media content.
• Manage website analytics and trend reports for continuous website improvement.
• Manage social media content calendar and ensure timely delivery of contents.
• Develop and execute marketing strategies and campaigns to increase brandawareness and generate leads.
• Conduct research on industry trends, target audience, and competitors.
• Assist with media production for marketing campaigns.

Requirements:

• Bachelor’s degree in Communications, Marketing or any related field.
• 2+ years of experience in content marketing and digital marketing.
• Excellent written and verbal communication skills (multi lingual will be an advantage).
• Knowledge of marketing tools such as SEO, SEM, CRM, Google analytics.