Assistant Marketing Manager

We’re looking for someone who thrives in dynamic, fast-evolving environments. The ideal candidate is comfortable with ambiguity—able to make decisions with limited information, adapt to shifting priorities, and bring clarity where there is none. You’re a self-starter who doesn’t wait for perfect conditions to move forward, and you can navigate gray areas with confidence, creativity, and strategic thinking.

Key Traits:

• Ability to work independently in situations with minimal direction or defined processes
• Strong problem-solving and decision-making skills, even in uncertain or fluid contexts
• Comfort experimenting, iterating, and learning quickly from failure or change
• Eagerness to build structure and process where needed, without being overly rigid

Job Scope

1. Strategy Development:

(Marketing Plan, Budget, Brainstorming, Planning, Project Management, Analyse, and Review)

2. Marketing:

(Branding, Campaigns, Public and Media Relations)

3. Digital Marketing:

(Ads, Analytics and Website Maintenance)

4. Management:

(Agency & Media Management)

5. Training for Marketing Executives and Mentorship to Interns

6. Sponsorships and Events

7. B2C - Showroom and Group Buys

8. D2C – E-Commerce & Marketplaces

9. B2B – Dealers,Interiors and Architects

10. Team Collaboration

11. Performance Metrics Tracking

12. Google Reviews Management

Job Description

• Formulate annual marketing plans aligned with business

goals and objectives.

• Allocate marketing budgets effectively across various

campaigns and initiatives.

• Lead brainstorming sessions to generate innovative

marketing ideas and strategies.

• Oversee project management and ensure timely execution of

marketing initiatives.

• Analyse marketing performance metrics to evaluate the

effectiveness of campaigns and make data-driven decisions.

• Brainstorm with Management team on overseas expansion

strategy

• Develop and maintain a strong brand identity for Crestar

Ceiling Fan and Spin Fan across all marketing channels.

• Conceptualize and execute integrated marketing campaigns

to reach target audiences effectively.

• Create and design all necessary marketing materials for both

online and offline channels covering both B2B and B2C

segments.

• Develop and implement comprehensive digital marketing

strategies, including running online ads, social media

campaigns, and email marketing.

• Manage the creation and optimization of digital ad

campaigns across various platforms to reach target audiences

effectively.

• Utilize digital analytics tools to measure and analyse the

performance of digital marketing efforts, making data-driven

decisions for continuous improvement.

• Collaborate with external vendors to implement website

enhancements and improvements.

• Manage relationships with marketing agencies and external

vendors to ensure the delivery of high-quality services

within budget and timeline.

• Coordinate with cross-functional teams to align marketing

efforts with overall business strategies.

• Identify training needs of current marketing executives and

design relevant programs to enhance their skills and

knowledge.

• Conduct mentoring sessions to empower marketing

executives to excel in their roles.

• Act as a mentor to interns, providing guidance, feedback,

and opportunities for their professional growth within the

marketing field.

• Identify relevant industry events and sponsorships to

enhance brand visibility and generate leads.

• Leverage events to establish and strengthen connections

with key stakeholders.2

• Plan and execute marketing campaigns to attract consumers

to our showrooms and online platforms.

• Collaborate with indoor sales for promotions and special

offers to increase sales volumes.

• Analyse market trends and consumer behaviour to optimize

marketing efforts for B2C segments.

• Oversee the maintenance and updates of E-Commerce

Website.

• Support marketing collateral for E-Commerce Manager.

• Align B2C and D2C Marketing promotions.

• Collaborate with Business Development Team to Identify

and build relationships with interior designers, architects,

and other B2B partners to position Crestar Ceiling Fan as a

preferred choice in commercial projects.

• Assist the Business Development team on marketing

collaterals and sales tools tailored to B2B clients to showcase

the product features and benefits.

• Support with presentations and workshops to educate B2B

clients about our ceiling fan solutions.

• Support outdoor sales for collateral and in-store POP.

• Collaborate with outdoor sales for promotions and special

offers to increase B2B2C revenue.

• Collaborate with sales, products development, and

management team to that effectively support sales efforts

and drive business growth.

• Set key performance indicators (KPIs) for marketing

campaigns and regularly track and report on campaign

performance.

• Use data analytics tools to analyse marketing data and make

data-driven decisions.

• Utilizing advanced analytics and data models to forecast

consumer behaviour and market trends, enabling data-

driven decision-making in marketing strategies.

• Oversee the reviews and feedback on Google Reviews to

enhance the company's online reputation.

• Address any negative feedback professionally and promptly.